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What to look for in a Search Engine Optimization Company
John Meloche and Jim Turner on a live Talk Radio Show deidicated to Marketing and Making Money on the Internet it’s called The Best Promo Sohw
They’ve giving a series of questions to ask an SEO you plan to hire, be a savvy and armed consumer and know what to look for.
Question to ask SEOs during interview process:
How long have you been in business?If someone tells you they’ve been doing it for 10 years, likely it didn’t exist then. So they may be a fraud
What is your background? Do you have a background in marketing or sales?
Do you have long terms clients? Are they satisfied? Ask them to prove it with case studies and references, and even tried keyword searches
What made your competition get the first seaerch results, what made them get the top search results?
What’s a realistic traffic uptake I can expect? Ask them to provide a breakdown of previous keywords and projected ones in the future.
Finding a good SEO
A good test is to find an SEO that comes up top when you type SEO. Duh!Getting banned, not good
Tip: Getting banned is horrible for your domain, and you may want to consider shutting it down. Getting into the sandbox is not so bad.Pricing SEO, what are market prices?
It varies on keywords that you’re aiming forWhat really matters?
Organic is what matters, content is king
If the Blog is the new resume then the “Google Me” is the business card?
Josh observes that Blogs are the new resume. Of course only a fraction of internet users blog, let’s not forget however that the next generation of workers are using Social Networks (From MySpace, Facebook, as well as uploading their own videos) so this is a trend that is not likely to go away.
I know several people that have gotten jobs primarily because of their blog, it had a lot to do with me getting my job too (read the comments from my CEO). Employers can see what someone is like, how they think, how the write, but more importantly what others think about them by checking out trackbacks and how people deal with disagreements, comments, etc.
So if the blog is the resume, then Jim Turner’s analogy that folks are not handing out business cards as much because they tell folks to “Google my name“.




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